As SEO PR and content strategists, we're always looking to connect with new audiences by creating stories that resonate. However, we're missing out on a massive opportunity because we lack inclusive strategies. By not engaging with untapped audiences, we're missing a trick from our brand and SEO strategies. 

In today's world, it's essential to have an inclusive approach in everything we do. Recognising the value of diverse  experiences means creating campaigns that are truly inclusive and customer-centric. So how will this fit into digital PR campaigns? Where to even start? That's precisely what I'll be delving into in this guide. I'll explore why representation matters, the business benefits of an inclusive strategy, and real-life examples of brands that have successfully implemented them. Ready? Let's begin.

The importance of building a strong backlink profile to increase your website's authority has been a cornerstone of SEO for years. As Google's algorithm evolved, so has the importance of securing links through creative brand-led campaigns. This has led to the merging of SEO and PR into what we now call 'digital PR'. As a PR professional, you might already be involved in link building without even knowing it. To achieve success, it's crucial to tweak your campaigns to simultaneously increase awareness and secure links. Here's a breakdown of everything you need to know about link building in 2023.