Unless you've been hiding under a rock, you would have heard of Sofia Richie's wedding. Not only was it a star-studded affair in the south of France, it's been all over the internet! It's fair to say that this wedding went rival. From her Vogue exclusive wedding dress fittings to her GRWM style posts, Sofia seems to have undergone a complete rebrand. It's as if she hired a new marketing team to execute a carefully strategic plan to relaunch her as a modern and relatable influencer. And it worked. Even as an 'old money' Hollywood 'Nepo Baby' (who seem to be getting a lot of backlash lately), Sofia's wedding content has bagged her an adoring new fanbase who will now be watching her every move. So how did she do it?
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 As a small business owner, it can be challenging to get your brand noticed in a crowded marketplace. This is especially true if your business operates within a niche industry or offers a unique product or service that doesn't easily lend itself to creating news stories. However, there are several strategies that you can implement to help your small business gain exposure and increase brand presence. If you are a niche startup or small business looking for ways to earn authority to your website in a cost effective way, here are some options.
 Whether you're a Digital PR professional or a small business doing everything in-house, having access to a comprehensive tool box is a game changer! As an SEO marketer, I know how important it is to have the right tools to do our jobs better. If you're doing any kind of outreach or link building, tools that help inform and inspire your PR strategy is a must. From keyword research to media monitoring to social media insight, these tools will help you streamline your workflow, track your progress and align your overarching marketing goals with your link building objectives. So without further ado, let's dive in and take a look at the top 25 digital PR tools (according to moi) every SEO marketer needs!
 As SEO PR and content strategists, we're always looking to connect with new audiences by creating stories that resonate. However, we're missing out on a massive opportunity because we lack inclusive strategies. By not engaging with untapped audiences, we're missing a trick from our brand and SEO strategies.
In today's world, it's essential to have an inclusive approach in everything we do. Recognising the value of diverse experiences means creating campaigns that are truly inclusive and customer-centric. So how will this fit into digital PR campaigns? Where to even start? That's precisely what I'll be delving into in this guide. I'll explore why representation matters, the business benefits of an inclusive strategy, and real-life examples of brands that have successfully implemented them. Ready? Let's begin.  As a startup or small business in the UK, you may be eager to improve your online presence and reputation through PR efforts. However, the cost of hiring a PR agency or committing to a full-time PR headcount may not be feasible for your budget. This is where hiring a freelance PR or Digital PR professional could be the other option to go for.
 The importance of building a strong backlink profile to increase your website's authority has been a cornerstone of SEO for years. As Google's algorithm evolved, so has the importance of securing links through creative brand-led campaigns. This has led to the merging of SEO and PR into what we now call 'digital PR'. As a PR professional, you might already be involved in link building without even knowing it. To achieve success, it's crucial to tweak your campaigns to simultaneously increase awareness and secure links. Here's a breakdown of everything you need to know about link building in 2023.
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