DIGITAL PR SERVICES
Insight and Strategy
Before the ‘what’, the key question is ‘why’. Understanding what makes your target audience tick is down to data led search insight. Serving great content to your audience is based knowing what motivates their search behaviour, and answering their queries. The insight and strategy service I offer is entirely tailored to your business needs and unique expertise.
Without good content, there is no search strategy. Everything from the copy on your website to getting people to visit it, is based on content that audiences seek out, publishers endorse and Google trusts. The secret ingredient in content marketing is to find the gap. Identifying the content opportunity for your business, industry and USPs is where I come in. How? See my services for more.
Cultivating meaningful relationships with influencers is a powerful marketing channel across the board – for social media, PR, affiliate, content and advertising. When it comes to SEO, influencer marketing has evolved. As relevancy is such an important ranking factor, identifying and working with the right influencers doesn’t just help grow your backlink profile but connects you with audiences that are most likely to engage with you.
Digital PR and Outreach
I started my PR career in SEO so by default, my focus and expertise lie in digital. However, having worked across traditional and digital PR, I have good insight on how to utilise untapped skillsets for both disciplines. Building relationships with the media isn’t just about courting the same 50 publications everyone else goes after, but about finding those niche relevant titles for your business. Digital PR is not just about links – it’s about putting your content and brand in front of people more likely to care about it.
If you’re looking to upskill your existing team, take some services in-house or just learn how to do more things yourself, I offer bespoke training packages. Whether you’re a start-up, small business, global brand or agency, I tailor training sessions based on your needs. I also offer consultancy services from strategy setting, ideation workshops and recruitment needs