Public Speaking Events
For the last few years, I've been speaking at various conferences and marketing events. This page will be updated with my most recent and upcoming events, and presentations (as and when available). If you'd like to book me for an upcoming event, do get in touch with more information.
2026
19th May - Internet I Focus, Sweden
How social search uncovers audience demand for data-led PR stories.
Search doesn’t start and stop with Google anymore. People are turning to TikTok, Reddit, Instagram and more to explore, shop, and solve problems. For search-led comms, this is gold! Social media insights show us what people actually want, in their own words, in real time. In this session, I’ll look at how to use social listening to surface audience demand, find the next PR or content hook, and shape stories that land across platforms.
Key Takeaways:
- How to mine social platforms for search intent and audience demand
- What kind of PR content cuts through on TikTok and similar platforms
- Practical ways PR teams can use social to boost brand visibility
22nd April - Digital PR Summit, Manchester
Beyond Google:
How TikTok and social search are changing brand discovery
How TikTok and social search are changing brand discovery
Search is changing fast as more people turn to TikTok and social platforms to find ideas, shop and consume news. For Digital PR, that shift opens up new ways to drive discovery. This talk will look at how PR teams can create stories and assets that surface in social search, what actually earns attention on TikTok, and how to use these platforms to build brand visibility.
Key takeaways
- What kind of PR content cuts through on TikTok and similar platforms
- Practical ways PR teams can use social search to boost brand visibility
2025
11th September - Building Brands, Bristol
Beyond Google:
How TikTok and social search are changing brand discovery
How TikTok and social search are changing brand discovery
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Search behaviour is shifting as more people (especially Gen Z) turn to TikTok and other social platforms to search, discover and shop. Whether they’re looking for recommendations, product inspiration, or reviews, today’s audiences expect faster, more personal and authentic content in real time. For brands, this means rethinking where and how they show up to meet customers in this new discovery journey. In this session, I’ll explore what this ‘social search’ shift means for brand visibility, and how marketers can adapt their strategies for the way people search today.
Key Takeaways:
- Understanding how social platforms are reshaping search and discovery
- How to use social search insight to inform comms strategies
- Creating content that aligns with how audiences actually search, discover and shop today
Key Takeaways:
- Understanding how social platforms are reshaping search and discovery
- How to use social search insight to inform comms strategies
- Creating content that aligns with how audiences actually search, discover and shop today
2024
13th June - UP North (Connective3), Manchester
The Future of PR:
Why bridging the gap between PR and SEO is the only way forward for PR professionals
Why bridging the gap between PR and SEO is the only way forward for PR professionals
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The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
Key Takeaways:
- Learning how search intent fuels powerful PR strategies
- How to measure and showcase the true value of PR
- Using search and social insights to inform your creative storytelling
- Bridging the content gap
Key Takeaways:
- Learning how search intent fuels powerful PR strategies
- How to measure and showcase the true value of PR
- Using search and social insights to inform your creative storytelling
- Bridging the content gap
March - SEO Moz Whiteboard Friday!
How Inclusivity Drives Link Diversity
1st February - SEO DAY Denmark
Why Diversity Matters in your PR , SEO and Link Building Strategies
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Inclusivity isn't just a new marketing buzzword. Google loves multiple referring domains for a reason - resonating with different audiences with different view points is building brand trust. My talk will explore this concept with live examples and actionable strategies for search marketers when it comes to content creation and outreach.
Key Takeaways
- Learning how resonating with diverse audiences through varied viewpoints enhances brand trust
- Why multiple referring domains are prioritised by Google
- How engaging with untapped audiences offers a competitive edge and positively impacts revenue.
Key Takeaways
- Learning how resonating with diverse audiences through varied viewpoints enhances brand trust
- Why multiple referring domains are prioritised by Google
- How engaging with untapped audiences offers a competitive edge and positively impacts revenue.
2023
15th -17th November: Barbados SEO
Watch out Google - TikTok is Coming for your Crown!
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According to research administered by the Pew Research Centre, 40% of Gen Zs use TikTok as their new search engine. This number will only get larger as TikTok and similar social apps serve current, relatable and authentic content in seconds. So what does Google need to do to keep it’s crown as the lead search engine? How can they engage with Gen Zs and use social platforms like TikTok to serve the best search results?
Key Takeaways - How TikTok is rapidly taking Google's market share among Gen Zs - Why search engines must adapt to social trends to stay relevant. - Understanding the challenges of misinformation and echo chambers on platforms like TikTok. |
20th-21st April: brightonSEO
Showing the value of PR/Digital PR beyond Coverage and Links
Returning again after speaking at my first BTN SEO last year, I'll be there again this April talking about all things digital PR and reporting. For more information on the event and my talk, visit here
8th March: MissingLinkLive Manchester
Why Diversity is important in Digital PR
On International Woman's Day this year, I spoke at the annual MissingLinkLive event alongside an amazing group of women in the industry. My talk was about why diversity is so important in Digital PR. For more information on the event and my talk, find out here.
2022
April: brightonSEO
How to be the Ultimate Double Agent: PR and Link Builder!
Last April was my first time speaking at Brighton SEO on the digital PR stage. My talk was all about how traditional PRs can supercharge their link building skills with a some practical and actionable tips. See the Slide-share of my presentation below
Guest Lecturing
Looking to enhance your students' learning experience and provide them with practical insights into real-world topics? As a guest lecturer, I can provide valuable expertise and insights to help your students succeed in their academic and professional careers. With a wealth of experience lecturing at various universities, I am able to engage and inspire students across a range of disciplines. Whether it's sharing insights on industry trends or providing hands-on learning opportunities, I am committed to delivering a high-quality educational experience for all students. Contact me today to learn more about my guest lecturer services and how I can help your students succeed.
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