I N F L U E N C E R S T R A T E G Y A N D O U T R E A C H
Once upon a time, they were known as bloggers. Now they are the juggernaut powerhouse known as influencers and content creators. A lot of clients and brands i’ve worked with find influencer marketing overwhelming, and tend to be apprehensive about using it. Does it work? Will i get a return on investment? Are they not too expensive? Do i even have the time to engage with influencers? Is it even worth it? The answer is yes! If done right. And thats where i come in. Influencer marketing only works if you have a clear goal of how you want to use them, realistic expectations, a budget and a viable product/service. Working with influencers isn’t the best use of budget for every business but if it is and you get the strategy right, it can be the gift that keeps on giving. Influencer outreach skills are all around finding the right match, working with them at the right time and leveraging the collaboration.