S E A R C H L E D I N S I G H T S
The word ‘Insight’ has become one of those broad marketing buzzwords that means everything and nothing right? What does it mean in my world? It means taking a step back to look at the bigger picture. I’ve had clients asking for backlinks when their website has a terrible user experience and their content needed a serious makeover. Another client wanted to rank for a term that gave them no traffic or sales. One client had a whole set of relevant pages that Google couldn't find as they weren't indexed correctly. As powerful as digital PR is, it only works well as a package. Who is your target audience? What’s their online/shopping behaviour? Where do they hang out online? What are their search queries? How can you answer their search queries? What can you offer that’s different to that of your competitors?
Why should your target audience care about what you have to say? Before going into any content or link building campaign, you need to answer important questions and collate important data. The Insight phase is bespoke and scalable depending on what stage you're at. My services in this area caters to whatever phase you're at.
Why should your target audience care about what you have to say? Before going into any content or link building campaign, you need to answer important questions and collate important data. The Insight phase is bespoke and scalable depending on what stage you're at. My services in this area caters to whatever phase you're at.
Services Include:
Competitor Audits 
Brand Strategy |
Persona Insight and Development 
Campaign Strategy |
Keyword Research 
Campaign Planning |
Backlink Audits 
Project Management |
Social Media Listening 
Trend Reports |
