As a small business owner, it can be challenging to get your brand noticed in a crowded marketplace. This is especially true if your business operates within a niche industry or offers a unique product or service that doesn't easily lend itself to creating news stories. However, there are several strategies that you can implement to help your small business gain exposure and increase brand presence. If you are a niche startup or small business looking for ways to earn authority to your website in a cost effective way, here are some options.
Whether you're a Digital PR professional or a small business doing everything in-house, having access to a comprehensive tool box is a game changer! As an SEO marketer, I know how important it is to have the right tools to do our jobs better. If you're doing any kind of outreach or link building, tools that help inform and inspire your PR strategy is a must. From keyword research to media monitoring to social media insight, these tools will help you streamline your workflow, track your progress and align your overarching marketing goals with your link building objectives. So without further ado, let's dive in and take a look at the top 25 digital PR tools (according to moi) every SEO marketer needs!
As SEO PR and content strategists, we're always looking to connect with new audiences by creating stories that resonate. However, we're missing out on a massive opportunity because we lack inclusive strategies. By not engaging with untapped audiences, we're missing a trick from our brand and SEO strategies.
In today's world, it's essential to have an inclusive approach in everything we do. Recognising the value of diverse experiences means creating campaigns that are truly inclusive and customer-centric. So how will this fit into digital PR campaigns? Where to even start? That's precisely what I'll be delving into in this guide. I'll explore why representation matters, the business benefits of an inclusive strategy, and real-life examples of brands that have successfully implemented them. Ready? Let's begin.