As a small business owner, it can be challenging to get your brand noticed in a crowded marketplace. This is especially true if your business operates within a niche industry or offers a unique product or service that doesn't easily lend itself to creating news stories. However, there are several strategies that you can implement to help your small business gain exposure and increase brand presence. If you are a niche startup or small business looking for ways to earn authority to your website in a cost effective way, here are some options.
Whether you're a Digital PR professional or a small business doing everything in-house, having access to a comprehensive tool box is a game changer! As an SEO marketer, I know how important it is to have the right tools to do our jobs better. If you're doing any kind of outreach or link building, tools that help inform and inspire your PR strategy is a must. From keyword research to media monitoring to social media insight, these tools will help you streamline your workflow, track your progress and align your overarching marketing goals with your link building objectives. So without further ado, let's dive in and take a look at the top 25 digital PR tools (according to moi) every SEO marketer needs!
The importance of building a strong backlink profile to increase your website's authority has been a cornerstone of SEO for years. As Google's algorithm evolved, so has the importance of securing links through creative brand-led campaigns. This has led to the merging of SEO and PR into what we now call 'digital PR'. As a PR professional, you might already be involved in link building without even knowing it. To achieve success, it's crucial to tweak your campaigns to simultaneously increase awareness and secure links. Here's a breakdown of everything you need to know about link building in 2023.