Being an SEO strategist is a bit like being a digital detective. I get my kicks from diving into a sea of data, sifting through online trends and hunting for clues. Meghan Markle, the Duchess of Sussex, has captivated the world since her entrance into the royal family. Her marriage to Prince Harry, the subsequent 'Megxit', and her highly-publicised interviews have kept her in the public eye. Even though she no longer holds an active royal role, the fascination of the British press with Meghan Markle (years after her move to the US and her departure from the Royal Family), is no coincidence. As much as they 'wished her gone' to have a 'private life', articles about her are written daily, sometimes hundreds of them. But why? What does Meghan Markle have to do with media outlets and their SEO strategy? More than you might think. Let's Dig in
Unless you've been hiding under a rock, you would have heard of Sofia Richie's wedding. Not only was it a star-studded affair in the south of France, it's been all over the internet! It's fair to say that this wedding went rival. From her Vogue exclusive wedding dress fittings to her GRWM style posts, Sofia seems to have undergone a complete rebrand. It's as if she hired a new marketing team to execute a carefully strategic plan to relaunch her as a modern and relatable influencer. And it worked. Even as an 'old money' Hollywood 'Nepo Baby' (who seem to be getting a lot of backlash lately), Sofia's wedding content has bagged her an adoring new fanbase who will now be watching her every move. So how did she do it?