 Whether you're fully immersed or reluctant to join, TikTok has transformed the way we discover, explore, and even shop for products over the last couple of years. This has quickly made the popular social media app become a serious contender in the search engine space, especially for younger audiences. If you’ve been keeping an eye on the platform’s rise, you’ve probably noticed its growing influence on how people consume tailored content, search for information and make purchase decisions. But what does this shift mean for marketers, SEO pros, and social media strategists? As we head into 2025, the lines between social media and search will continue to blur, and if you’re not adapting to this new landscape, you might be left behind. So, let’s dive into why TikTok is changing the SEO game and how marketers need to rethink their strategies in the year ahead.
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 Being an SEO strategist is a bit like being a digital detective. I get my kicks from diving into a sea of data, sifting through online trends and hunting for clues. Meghan Markle, the Duchess of Sussex, has captivated the world since her entrance into the royal family. Her marriage to Prince Harry, the subsequent 'Megxit', and her highly-publicised interviews have kept her in the public eye. Even though she no longer holds an active royal role, the fascination of the British press with Meghan Markle (years after her move to the US and her departure from the Royal Family), is no coincidence. As much as they 'wished her gone' to have a 'private life', articles about her are written daily, sometimes hundreds of them. But why? What does Meghan Markle have to do with media outlets and their SEO strategy? More than you might think. Let's Dig in
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