F R E E L A N C E   D I G I T A L   C O M M S   S P E C I A L I S T   

Hi, I'm Isa. I'm a digital marketing consultant specialising in SEO PR (aka digital PR), content, link building and social media strategy. I help clients set the relevant off-page SEO strategy for their business be it start-ups, SME's or global established brands. I also work with PR and digital agencies on strategic planning and team training. I'm London based but offer digital PR services all over the UK and internationally. 

 S E R V I C E S  I N C L U D E:

​Insight
Identifying content and outreach opportunities using data-led search, social and competitor insight. 
Content Strategy
​and Ideation 
Captivating publishers and audiences with creative cut-through content that resonates. 

​Digital PR and Outreach 
Using a mix of traditional and digital PR practices to drive brand awareness while earning high-quality, relevant  backlinks. 
Training   
Tailored and practical training courses for in house or agency-side teams on all things search engine marketing. This  includes digital PR best practice, PR pro to link builder and best in class content strategy 

W H A T  I S  D I G I T A L  P R?
Often known as SEO PR or link building, digital PR is a strategy that uses traditional PR practices to earn high quality backlinks to your website. Every healthy relationship is built on trust so it’s no surprise that Google needs to trust your website, before it can promote it. Earning a backlink from relevant, authoritative publications is telling Google that they endorse and trust you. The more links/endorsements your website gets, the more Google will trust your content. The more Google trusts your content, the higher it will rank your website in the search results. 
 
Digital PR strategy is heavily built around having relevant quality content to support your PR campaign. Earning links requires creating valuable content (linkable assets) that journalists and publishers will want to link to. A piece of content that’s unique, relevant and useful is more likely to secure links and social shares, than just sending out press releases. 
 
​As a digital marketing consultant, one of my main KPIs is always about driving traffic. Though SEO isn’t necessarily a quick win strategy, improving organic rankings is one of the best ways to build your brand online and steadily increase your brand awareness. My digital PR services include insight and campaign planning, content marketing and social media outreach.

S O M E  O F   T H E  C L I E N T S   I' V E   W O R K E D  W I T H :

SECTORS  

Though I've worked in multiple verticals over the years, I have the most experience in: 

Beauty 
Health and Beauty brands  I've worked with include Cosmetify, Holland & Barrett, Charlotte Rhys, Fashion Fair, Juvea Aesthetics and Sparkle PR  
Food and Drink 
I've worked with food and drink clients such as Waitrose, M&S, Beelivery and Manuka Honey
Fashion
Previous fashion clients include Westfield Shopping Centres, M&S, L.K Bennett, GANT, Mc Arthur Glen and Long Tall Sally 

T E S T I M O N I A L S

Happy People
We regularly consult with Isa on digital strategy.Her knowledge is first rate but unlike many consultants she doesn't just offer advice. She is able to deliver the strategies she recommends with outstanding results and regularly proves her insight to be absolutely spot on. 
Cheryl Hersey, Director at Action PR