 Unless you’ve been hiding under a rock, there’s no escaping how quickly AI has moved from an abstract mystery to an everyday tool. The launch of OpenAI and similar models has changed the landscape almost overnight. What once felt like something to think about ‘down the line’ is now here and embedded in the tools we use, the way we search, and the way we work. There’s a lot of noise about AI being a threat to jobs, or to society itself but my interest is more about knowing what we do with it now. How do we, as marketers, specifically digital PR professionals, adapt to this shift and use it to our advantage?
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